(Product) Marketing Manager IEO & Exchange
Are you a strategic product marketer who thrives where product, data and growth collide?

Do you know how to turn product features into compelling user benefits? Do you understand tokenization, exchanges, and IEOs beyond just the theory? Can you lead marketing initiatives that attract traders and investors – and turn ideas into measurable results?

If you just ticked all three – keep reading!


We’re looking for a Product Marketing Manager to join the team behind Kanga Exchange – a fast-growing Web3 ecosystem with a global user base. This role is ideal for someone who’s deeply involved in the world of crypto, is driven by outcomes, and wants to help launch products that make a real difference in adoption and growth.


🔥 What you’ll do:
  • Lead go-to-market strategy and product positioning for new features, token listings, IEOs and other exchange-related initiatives.
  • Drive user acquisition and trading volume growth through creative and data-driven campaigns.
  • Collaborate closely with performance, content, community, PR and product teams to launch multi-channel marketing campaigns.
  • Translate complex crypto concepts into user-centric narratives through great storytelling and content.
  • Track performance, analyze results, and continuously optimize based on data.
  • Contribute to strategic decisions on how to position the exchange and product ecosystem in a competitive global market.
  • Stay on top of industry trends, coordinate marketing activities with ecosystem partners, and support product teams with market insights.


✅ What we’re looking for:
  • 3+ years of experience in product marketing or growth, ideally in tech or Web3.
  • At least 1 year of exposure to product management workflows or product marketing ownership.
  • In-depth understanding of the crypto space – including CEX, IEOs, token launches and how exchanges operate.
  • Proven ability to design and execute go-to-market strategies that result in user engagement and business impact.
  • You’re comfortable working with performance marketing, community & PR, and product development teams.
  • You know how to handle high-paced environments and can switch between strategy and hands-on execution.
  • Strong analytical mindset – you test, learn and iterate based on results.
  • Excellent communication skills in English (C1 or above). Polish is a plus but not required.

  • 👥 About Us

    We’re a remote-friendly, globally-minded team working on Kanga Exchange – a dynamic ecosystem of crypto products including a central exchange, wallet app, payment gateway, IEO launchpad, and more.

    Our mission is to bring real-world usability to blockchain technologies and make crypto more accessible in everyday life. We’re not a typical corporation or startup – we value both structured collaboration and the freedom to innovate.


    You’ll be joining a team that’s tech-savvy, agile, and passionate about Web3 – and we’re excited to hear how you can help shape the next chapter of our growth.


    Ready to take your product marketing career to the next level?

    We’d love to hear from you – even if you don't tick every single box.

    Post Date
    2025-04-15
    Job Type
    REMOTE
    Employment type
    Full-time
    Category
    Marketing, Sales
    Level
    Entry
    Country
    Poland
    Industry
    Financial Services ,
    Kanga*******